One of the hardest things for me to do as a photographer is to get out and socialize (see also: “network”). I think many of us creative types find it hard to muster up the gumption to go to an event, meet potential clients, chit chat and try to develop new relationships that may or may not lead to working together. Being social like that doesn’t come natural for me.
Now on top of actually being social, we as business owners have to also engage socially in digital media: Facebook, Twitter, Instagram, etc. Not only are we faced with something that might not come natural, we’re dealing with finding the time to do so. Hmmm, shall I spend time on Instagram or should I edit these images from yesterday’s shoot? I’d rather edit yesterday’s shoot. Um, deadline. Needless to say, we’re all juggling more than this or that. We’re juggling dozens of choices for how we spend our time.
I think this notion also rings true with many businesses these days. There’s so much going on. Everyone’s plates are full. On top of that, being active on social media doesn’t always come easy or natural. It takes concerted effort. It takes planning. It takes resources. And, as my social media presence will attest, other things end up taking priority.
Speaking of concerted effort, planning and resources, we’ve been working with Cracker Barrel and their advertising agency for a while now in helping develop food photography in various forms for their social media plan. While we work with talent, on and off location, various in-store and at-home scenarios, the food is always priority. Here are a few Instagram examples of the photography we’ve produced with the agency and Cracker Barrel.
I can say with out hesitation, I’d much rather help our clients with their social media than work on our own here. Socialite? Not so much. Food photographer? Definitely.