I Scream for Soft Serve

We recently worked with a soft serve client to update their photography for their sixty locations here in the US and overseas. Prior to our actual shoot we spent a little time doing some preliminary testing where we work with the product, various lighting, a few compositions and some basic art direction.

Making, or even having the time for testing can be a bit of a luxury, but we find this to be very helpful for the project and everyone involved—there are many variables and this helps eliminate surprises and narrow the direction—translation: keeps things rolling smoothly and efficiently on actual shoot days.

These are just test images. I can’t show the final client images—the campaign hasn’t gone public yet. So, for now, these will have to do. Please don’t scream.

-Kyle

ps. The client’s product isn’t ice cream or frozen yogurt. It’s actually a natural low calorie, low fat, low sugar, frozen soft serve…er, uh…treat. It’s just easier to call it ice cream. Oh, and…confession…it’s really good.