I Scream for Soft Serve

We recently worked with a soft serve client to update their photography for their sixty locations here in the US and overseas. Prior to our actual shoot we spent a little time doing some preliminary testing where we work with the product, various lighting, a few compositions and some basic art direction.

Making, or even having the time for testing can be a bit of a luxury, but we find this to be very helpful for the project and everyone involved—there are many variables and this helps eliminate surprises and narrow the direction—translation: keeps things rolling smoothly and efficiently on actual shoot days.

Soft Serve Ice Cream with Raspberries and Blueberries

Soft Serve Ice Cream with Strawberries

These are just test images. I can’t show the final client images—the campaign hasn’t gone public yet. So, for now, these will have to do. Please don’t scream.


ps. The client’s product isn’t ice cream or frozen yogurt. It’s actually a natural low calorie, low fat, low sugar, frozen soft serve…er, uh…treat. It’s just easier to call it ice cream. Oh, and…confession…it’s really good.

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