I get a great deal of pleasure and satisfaction when an art director comes to us with a concept she presented to her client and says “We want you to make this happen.” In this case, her comps showed food nicely packaged, well contained, but her concepts also showed food misbehaving, flying without any consideration for the consequences. All I could think was “Yes!”
Airborne food and splash photography makes me happy. Sometimes it makes the studio floor sticky. Most of the time it makes our clothes messy. (Note to self…ponchos for everyone on set.)
Here’s a fun outtake we did after we wrapped. The magic of weightless doughnuts.