National Crouton Day

The old addage goes “When life gives you lemons, make lemonade.” Well, when you have a giant box of croutons left over from a shoot, you make a stop motion video with them in the starring role. We know you’ll be “crou-ning” for some crunchy croutons after watching this (totally corny we know! hah!)… we suggest hitting the closest Ruby Tuesday to get your salad bar and crouton fix! Happy National Crouton Day!

– Dreier & Company

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Record Store Field Trip!

For Dreier & Company music is an integral part of our everyday studio life. On set we are always streaming from our seemingly endless array of Pandora stations and still finding more hidden musical gems to share as background music for photoshoots. Seriously, we’ve got it covered from Americana to Zydeco, we can inspire any mood! When it’s just our team in house, you can pretty much bet on each of us bouncing in our seats with headphones as we work away on our computers. (Erica can even be caught from time to time having herself a little sing-along session in her office, hehe!)

So, it came as no surprise when Kyle showed up to the studio recently with a record player. Kyle and John set about installing the perfect “music station” and voila! We joined the record business. Only one slight problem… we didn’t have any records. Thankfully, Nashville has several sources for quality new and used records. All this to say, the Dreier & Company crew loaded up for a field trip and headed straight to Grimey’s to pick out some records. Since this inaugural trip we’ve added more to our collection, but we encourage friends, crew, stylists and clients to bring their favorite albums and give them a spin!

Our selections?

  • Emily: Springtime Carnivore | Self-Titled
  • Erica: Shovels and Rope | O’ Be Joyful
  • John: The War on Drugs | Lost in the Dream
  • Kyle: R.E.M. | Document

– Emily

Record Store Field Trip

Record Store Field Trip

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& Food Project

Before I start here with my thoughts on this project, let me warn you, I enjoy talking about typography…maybe too much. I can thank Eric Ligon—my typography professor from art school at UNT in Denton, Texas. Eric didn’t necessarily light the flame for my love of typography, he simply had an infectious passion that fanned my flame into a bona fide wildfire. Side note, I went on to teach typography and subjected my students to the same rigors Eric put me through. I’m thankful. I hope my former students are as well.

The ampersand seems to be loved by all in and around the creative industry, whether you’re an art director, a photographer or pillow maker. We continue to see it show in advertising, brand names (eg. Crate&Barrel, Room&Board, Dean&DeLuca) and even home decor (see previous pillow reference). I suspect it’s because we all have this wanderlust with the many variations the ampersand comes in, or can be created with.

While other characters in the alphabet are typically within a standard or expected shape and expression, the ampersand takes many creative forms. The fanciful iterations can ultimately be linked to the origins of the ampersand—a ligature for “et”, the Latin word for “and”.

Well, I guess I’m like many others—my fascination and desire to play with the ampersand must be expressed. So, why not find a fun way to play with food and the ampersand shape? For this I decided to shoot foods normally ampersand-ed…like Fish & Chips, Mac & Cheese…you get the idea.

This is an ongoing series and you’ll see more here over time. For now, let me introduce you to Milk & Honey with food styling by Callie Blount. Also on set with us was our own Emily Pierce with prop wrangling and styling.

– Kyle

Kyle Dreier, Food and Beverage Photography

Kyle Dreier, Food and Beverage Photography

Kyle Dreier, Food and Beverage Photography

Kyle Dreier, Food and Beverage Photography

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Lots of Props

Props. We’ve got them. Actually, we’ve got loads of them. In fact, we have a whole storage area people don’t see because we have more than we want to readily admit to, haha. While I wear the marketing hat at Dreier & Company, I also have the pleasure of being in charge of our vast prop inventory. Sourcing, organizing and creating one-of-a-kind props… that is my happy place!

The pursuit of perfect props (say that ten times fast, hah!) is personally one of my favorite activities. There is nothing quite like the rush of tracking down a gorgeously aged vintage milk jug or stumbling upon a set of quirky gold serveware… I start to visualize how they can be incorporated into our vast stock, as well as, worked into potential photographic scenes. Sometimes, the perfect prop find can inspire an entire photoshoot… you just never know! Lucky for me, our studio is conveniently located in downtown Nashville near “antique row” making the trips to explore frequent and fruitful.

Better still, we’re a crafty bunch and make time to create our own surfaces, backdrops and such. On any given day, it’s not unusual to find me and/or Kyle experimenting in the studio with textural techniques for unique surfaces or discussing the finer points of rust. All in all, it’s really quite amazing what we have to offer and highly satisfying to deliver the goods that make a photoshoot perfect for our clients.

Here’s a little peak behind the scenes into our ever growing prop “database” courtesy of my handy iPhone. :)

– Emily

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Props

Props

Props

Props

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Country Music Hall of Fame Catering

A change in scenery is always fun… especially when it involves the fast paced hustle and bustle of documenting the culinary teams of the Country Music Hall of Fame in downtown Nashville, TN. Dreier & Company had the pleasure of being the proverbial “fly on the wall” as Executive Chef, Bobby Hammock, and his team prepped and catered for VIPs during the NHL All-Star games this January. While the hockey teams suited up for center ice, a massive orchestration of culinary crew, servers, runners, chefs and more had their game faces on and prepared quite a feast for the lucky patrons. It really does take an expertly trained kitchen to churn out food this delicious looking and tasting for a large group of people. Much like professional hockey, all-star level catering is not for the faint of heart!

– Dreier & Company

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“& Company”

Ever wonder what goes on in the minds of Dreier & Company collaborators? We certainly do. To catch a glimpse, we’re subjecting team members and some of our favorite people to a “rigorous” and deeply “scientific” questionnaire. To kick off this inaugural quiz post, we’ll start with Studio Manager/Producer/All-Around-Office-Glue, Erica O’Rock. We have a feeling this won’t disappoint!

– Dreier & Company

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Erica

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