Country Music Hall of Fame Catering

A change in scenery is always fun… especially when it involves the fast paced hustle and bustle of documenting the culinary teams of the Country Music Hall of Fame in downtown Nashville, TN. Dreier & Company had the pleasure of being the proverbial “fly on the wall” as Executive Chef, Bobby Hammock, and his team prepped and catered for VIPs during the NHL All-Star games this January. While the hockey teams suited up for center ice, a massive orchestration of culinary crew, servers, runners, chefs and more had their game faces on and prepared quite a feast for the lucky patrons. It really does take an expertly trained kitchen to churn out food this delicious looking and tasting for a large group of people. Much like professional hockey, all-star level catering is not for the faint of heart!

– Dreier & Company

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“& Company”

Ever wonder what goes on in the minds of Dreier & Company collaborators? We certainly do. To catch a glimpse, we’re subjecting team members and some of our favorite people to a “rigorous” and deeply “scientific” questionnaire. To kick off this inaugural quiz post, we’ll start with Studio Manager/Producer/All-Around-Office-Glue, Erica O’Rock. We have a feeling this won’t disappoint!

– Dreier & Company

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The Peeps that Remain

It wouldn’t be spring without the friendly appearance of Peeps in every shape and color on grocery shelves. Its an American Easter essential. Just Born, the company that produces the sugary marshmallows, churned out over one billion of them this Easter season alone. Which got us thinking… when the easter egg hunts and sugar comas subside, what are we to do with the copious amounts of marshmallow that remain?

So, we had a brainstorm session and came up with some helpful ideas…

  • Snuggle up to a big mug of hot chocolate with floating marshmallow peeps.
  • Forget March Madness brackets… microwave Peep jousting is the future of sport!
  • Graham Cracker + Peep + Chocolate = Peep S’Mores
  • Working on a sewing project? Peeps of all shapes and colours make fun, inexpensive pincushions.
  • An unusual and sweet take on sushi, meet “Peep-shi.”  This is where rice krispies treats replace traditional sushi rice.
  • Keep opened wine bottles from getting funky… just plug with a peep for an adaptable wine stopper!
  • Replace those plain Jane marshmallows on your next batch of rice krispies with pinks, yellows and blues to achieve marbled “Peeps Krispies Treats.”
  • Fishing on a budget? Pick up a 10-pack for about a dollar and the brightly colored peeps will serve as excellent fishing lures.

(Note: We are totally kidding. Well, with most of these… we might host a bonfire just to make those Peep S’mores.)

– Dreier & Company

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Observations on Food

Since joining the Dreier & Company team as Marketing Wrangler in February this year, I was initially afraid that being surrounded by food and its accouterments all day, every day, would cause me to run away from my kitchen. I’m delightfully surprised to say that has turned out to not be the case.

I have never considered myself a foodie or kitchen centric individual. While I can decipher between the ranges of sub-par to excellent meals, as well as, create my signature potato cookie recipe from memory, I really haven’t given much thought to the process. Historically, the act of cooking dinner has felt more like a robotic response than a frolic through the fields with Martha Stewart. Yet, since joining Kyle Dreier’s photo + motion studio, I find myself being drawn into my kitchen. Cooking documentaries are filling my Netflix cue, once dusty cookbooks are becoming dog-eared and a previously scattered grocery list has become “meal-centric.” While I don’t foresee a change to our household ritual of “Sunday Night Pizza” happening, an undeniable gravitational pull towards the details and appreciation of food production is certainly occurring.

I can only credit this shift to one thing: witnessing the creative and joyful collaborations within our studio. Being “on set” is fun in itself, but to witness a crew of talented creatives, from kitchen to camera, transform a lemon garnish on one’s sweet tea into a lasting, emotive moment… well you just have to sit back and drink it in.

– Emily, Future Foodie

tea, lemon, beverage, drink, food, close up

tea, lemon, beverage, drink, food

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Food Truck Friday – February

I am someone who likes the seasons to be, well, seasonal. I like my summers to be hot and my winters to be cold. Nashville’s weather has been all over the place this winter, and despite my traditional season feelings it’s been kind of fun. A few weeks ago we had a record snowfall and got a weekend of white. The next weekend it was 65 and sunny, and I was able to enjoy a beer and an amazing cheeseburger at The Stone Fox on it’s final weekend (RIP). Today it’s snowing again. I am glad overall that it’s back to winter, but that day of 65 and sunny definitely gave me a little spring fever. When the weather begins to warm up people come out of their winter comas and get back in action.

If you have been following us you know we’ve been shooting an ongoing project with the Nashville Food Truck Association. We have been inside the trucks, met the chefs, tried samples and seen the amazing things that they can do. That is part of the reason I’m getting spring fever. I know when the weather warms up and outdoor festivities start back that there will be food trucks galore. There is something refreshing about being at a party or festival on a nice day in spring and seeing the abundance of food options to choose from. I have tasted a lot of what these chefs offer, and it’s safe to say that I am excited about seeing what they’ll have cooking come spring. – John

See more food trucks here.

ROLLING FEAST – SOUTHWESTERN/AMERICAN
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SMOKE-ET-AL – MOBILE SMOKERY AND CATERING
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SMOOTHIE KING – FRESHLY BLENDED FRUIT SMOOTHIES
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Being Social

One of the hardest things for me to do as a photographer is to get out and socialize (see also: “network”). I think many of us creative types find it hard to muster up the gumption to go to an event, meet potential clients, chit chat and try to develop new relationships that may or may not lead to working together. Being social like that doesn’t come natural for me.

Now on top of actually being social, we as business owners have to also engage socially in digital media: Facebook, Twitter, Instagram, etc. Not only are we faced with something that might not come natural, we’re dealing with finding the time to do so. Hmmm, shall I spend time on Instagram or should I edit these images from yesterday’s shoot? I’d rather edit yesterday’s shoot. Um, deadline. Needless to say, we’re all juggling more than this or that. We’re juggling dozens of choices for how we spend our time.

I think this notion also rings true with many businesses these days. There’s so much going on. Everyone’s plates are full. On top of that, being active on social media doesn’t always come easy or natural. It takes concerted effort. It takes planning. It takes resources. And, as my social media presence will attest, other things end up taking priority.

Speaking of concerted effort, planning and resources, we’ve been working with Cracker Barrel and their advertising agency for a while now in helping develop food photography in various forms for their social media plan. While we work with talent, on and off location, various in-store and at-home scenarios, the food is always priority. Here are a few Instagram examples of the photography we’ve produced with the agency and Cracker Barrel.

I can say with out hesitation, I’d much rather help our clients with their social media than work on our own here. Socialite? Not so much. Food photographer? Definitely.

– Kyle

social media food photography social media food photography social media food photography

social media food photography social media food photography v

social media food photography social media food photography social media food photography

social media food photography social media food photography social media food photography

social media food photography social media food photography social media food photography

social media food photography social media food photography social media food photography

social media food photography social media food photography social media food photography

social media food photography social media food photography social media food photography

social media food photography  social media food photography social media food photography

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